Dr. S. R. Lasker Library Online Catalogue

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Sales force management / Gilbert A. Churchill, Jr., Neil M. Ford, Orville C. Walker, Jr.

by Churchill, Gilbert A | Ford, Neil M | Walker, Orville C.

Series: The Irwin series in marketingEdition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Chicago : Irwin, c1997Online access: WorldCat details Availability: Items available for loan: Dr. S. R. Lasker Library, EWU (1)Call number: 658.8101 CHS 1997. Items available for reference: Dr. S. R. Lasker Library, EWU: Not For Loan (2)Call number: 658.8101 CHS 1997, ...

Consumer behavior : implications for marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.

by Hawkins, Del I | Best, Roger J | Coney, Kenneth A.

Series: The Irwin series in marketingEdition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Chicago : Irwin, c1995Online access: WorldCat details Availability: Items available for loan: Dr. S. R. Lasker Library, EWU (1)Call number: 658.8 3420973 HAC 1995. Not available: Dr. S. R. Lasker Library, EWU: Checked out (1).

Contemporary advertising / William F. Arens, Courtland L. Bovée ; with the editorial collaboration of Jack J. Whidden.

by Arens, William F | Bovée, Courtland L.

Series: The Irwin series in marketingEdition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Burr Ridge, Ill. : Irwin, c1994Online access: WorldCat details Availability: Items available for loan: Dr. S. R. Lasker Library, EWU (3)Call number: 659.1 ARC 1994, ... Items available for reference: Dr. S. R. Lasker Library, EWU: Not For Loan (1)Call number: 659.1 ARC 1994. Not available: Dr. S. R. Lasker Library, EWU: Checked out (1).

Retailing management / Michael Levy, Barton A. Weitz.

by Levy, Michael, 1950- | Weitz, Barton A.

Series: The Irwin series in marketingMaterial type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Homewood, IL : McGraw-Hill/Irwin, c1992Online access: WorldCat details Availability: Items available for reference: Dr. S. R. Lasker Library, EWU: Not For Loan (1)Call number: 658.87 LER 1992.

Marketing channels : a relationship management approach / Lou E. Pelton, David Strutton, James R. Lumpkin.

by Pelton, Lou E | Strutton, David | Lumpkin, James R.

Series: The Irwin series in marketingMaterial type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Chicago, Ill : Irwin, c1997Online access: WorldCat details Availability: Items available for reference: Dr. S. R. Lasker Library, EWU: Not For Loan (1)Call number: 658.84 PEM 1997.

Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

by Peter, J. Paul | Donnelly, James H.

Series: The Irwin series in marketingEdition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Chicago : Irwin, c1995Online access: WorldCat details Availability: Items available for reference: Dr. S. R. Lasker Library, EWU: Not For Loan (1)Call number: 658.8 PEM 1995.

Basic marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.

by McCarthy, E. Jerome (Edmund Jerome) | Perreault, William D.

Series: The Irwin series in marketingEdition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Homewood, IL : Irwin, c1993Online access: WorldCat details | E-Book Fulltext Availability: Items available for loan: Dr. S. R. Lasker Library, EWU (3)Call number: 658.8 MCB, ... Items available for reference: Dr. S. R. Lasker Library, EWU: Not For Loan (2)Call number: 658.8 MCB, ... Dr. S. R. Lasker Library, EWU: Not for loan (1)Call number: 658.8 MCB 1993.

Fundamentals of selling / Charles Futrell.

by Futrell, Charles.

Series: The Irwin series in marketingEdition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Homewood, IL : Irwin, c1993Online access: WorldCat details Availability: Items available for reference: Dr. S. R. Lasker Library, EWU: Not For Loan (1)Call number: 658.85 FUF 1993.

International marketing / Philip R. Cateora.

by Cateora, Philip R.

Series: The Irwin series in marketingEdition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Chicago : McGraw-Hill/Irwin, 1996Online access: WorldCat details Availability: Items available for reference: Dr. S. R. Lasker Library, EWU: Not For Loan (2)Call number: 658.8'48 CAI 1996, ...

Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr.

by Cravens, David W | Lamb, Charles W | Cravens, David W. Strategic marketing management cases and applications.

Series: The Irwin series in marketingEdition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Homewood, IL : Irwin, c1993Online access: WorldCat details Availability: Items available for reference: Dr. S. R. Lasker Library, EWU: Not For Loan (1)Call number: 658.802 CRS 1993.

International marketing / Philip R. Cateora.

by Cateora, Philip R.

Series: The Irwin series in marketingEdition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Homewood, IL : Irwin, c1993Online access: WorldCat details Availability: Items available for reference: Dr. S. R. Lasker Library, EWU: Not For Loan (1)Call number: 658.848 CAI 1993.

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