Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.
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TextLanguage: English Publication details: New Delhi : Prentice-Hall of India Private Limited, c2004. ; Upper Saddle River, NJ : Pearson Prentice Hall, c2004. Edition: 8th edDescription: xxii, 587, [67] p. : col. ill. ; 27 cmISBN: 8120323505; 0130673358; 9780130673350Subject(s): Consumer behavior | Motivation research (Marketing)DDC classification: 658.8342 LOC classification: HF5415.32 | .S35 2004Online resources: WorldCat details | Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | Course reserves |
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Dr. S. R. Lasker Library, EWU Reserve Section | Non-fiction | 658.8342 SCC 2004 (Browse shelf(Opens below)) | C-1 | Not For Loan | 13652 | |||
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Dr. S. R. Lasker Library, EWU Reserve Section | Non-fiction | 658.8342 SCC 2004 (Browse shelf(Opens below)) | C-2 | Not For Loan | 13653 | |||
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Dr. S. R. Lasker Library, EWU Reserve Section | Non-fiction | 658.8342 SCC 2004 (Browse shelf(Opens below)) | C-3 | Not For Loan | 13654 | |||
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.8342 SCC (Browse shelf(Opens below)) | C-4 | Available | 13997 | |||
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.8342 SCC (Browse shelf(Opens below)) | C-5 | Available | 13998 | |||
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.8342 SCC (Browse shelf(Opens below)) | C-6 | Available | 14936 | |||
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.8342 SCC (Browse shelf(Opens below)) | C-7 | Available | 14937 | |||
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.8342 SCC (Browse shelf(Opens below)) | C-8 | Available | 14938 | |||
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.8342 SCC (Browse shelf(Opens below)) | C-9 | Available | 14939 | |||
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.8342 SCC (Browse shelf(Opens below)) | C-10 | Available | 14940 | |||
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.8342 SCC 2004 (Browse shelf(Opens below)) | C-11 | Available | 7548 |
Includes bibliographical references and indexes.
TOC pt. I. Introduction . 1. Introduction: Diversity in the Marketplace --
2. Consumer Research --
3. Market Segmentation. pt. II. The consumer as an individual. 4. Consumer Motivations --
5. Personality and Consumer Behavior --
6. Consumer Perception --
7. Consumer Learning --
8. Consumer Attitude Formation and Change --
9. Communication and Consumer Behavior --
pt. III. Consumers in their social and cultural settings. 10. Reference Groups and Family Influences --
11. Social Class and Consumer Behavior --
12. The Influence of Culture on Consumer Behavior --
13. Subcultures and Consumer Behavior --
14. Cross-Cultural Consumer Behavior: An International Perspective --
pt. IV. The consumer's decision making process. 15. Consumer Influence and the Diffusion of Innovations --
16. Consumer Decision Making.
BA
Tahur Ahmed
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