International marketing / Philip R. Cateora, John L. Graham.
Material type:
TextLanguage: English Series: | The McGraw-Hill/Irwin series in marketingPublication details: Boston : Irwin McGraw-Hill, c2002. Edition: 11th edDescription: xxv, 694 p. : ill. ; 29 cmISBN: 0072398841 (hardback); 0071123121; 9780072398847 Subject(s): Export marketing | International business enterprisesDDC classification: 658.8'48 LOC classification: HF1416 | .C375 2002Online resources: WorldCat details Summary: Summary:
This 11th edition of "International Marketing" has an increase in the coverage of technology's impact on the international market arena. It assesses the global markets and strategies for succeeding Read more...
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Dr. S. R. Lasker Library, EWU Reserve Section | Non-fiction | 658.848 CAI 2002 (Browse shelf(Opens below)) | C-1 | Not For Loan | 11535 | ||
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Dr. S. R. Lasker Library, EWU Reserve Section | Non-fiction | 658.8 48 CAI (Browse shelf(Opens below)) | C-2 | Not For Loan | 138-11536 | ||
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Dr. S. R. Lasker Library, EWU Reserve Section | Non-fiction | 658.848 CAI 2002 (Browse shelf(Opens below)) | C-3 | Not For Loan | 11537 | ||
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.848 CAI 2002 (Browse shelf(Opens below)) | C-4 | Checked out | 18/12/2017 | 11538 | |
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.848 CAI 2002 (Browse shelf(Opens below)) | C-5 | Checked out | 03/12/2024 | 11539 | |
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.848 CAI 2002 (Browse shelf(Opens below)) | C-6 | Available | 11540 | ||
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.848 CAI 2002 (Browse shelf(Opens below)) | C-7 | Available | 11541 |
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| 658.848 CAI 1993 International marketing / | 658.848 CAI 1999 International marketing / | 658.848 CAI 2002 International marketing / | 658.848 CAI 2002 International marketing / | 658.848 EXP 1996 Export management / | 658.848 EXP 1996 Export management / | 658.848 ROE 1994 Entry strategies for international markets / |
Online version:
Cateora, Philip R.
International marketing.
New York : Irwin McGraw-Hill, c2002
(OCoLC)646828948
Includes bibliographical references and indexes.
Summary:
This 11th edition of "International Marketing" has an increase in the coverage of technology's impact on the international market arena. It assesses the global markets and strategies for succeeding Read more...
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