MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02614nam a2200337ui 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
7367 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BD-DhEWU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190613020002.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140205s2013 enk||||g| |||| ||eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0273786997 |
|
|---|
| International Standard Book Number |
9780273786993 (pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)846782615 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
StEdALDL |
| Language of cataloging |
eng |
| Transcribing agency |
StEdALDL |
| Description conventions |
rda |
| Modifying agency |
BD-DhEWU |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
CROBAR |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
KOP 2014 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler,Philip . |
| 9 (RLIN) |
12345 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Principles of marketing / |
| Statement of responsibility, etc |
Philip Kotler and Gary Armstrong. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
15th global ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Pearson Education Limited, |
| Date of publication, distribution, etc |
c2014. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
716 p. : |
| Other physical details |
ill.; |
| Dimensions |
28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes Index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
TOC |
| Formatted contents note |
<p><b>Part I. </b><b>Defining Marketing and the Marketing Process</b></p><p>1. Marketing: Creating and Capturing Customer Value</p><p>2. Company and Marketing Strategy: Partnering to Build Customer Relationships</p><p><b> </b></p><p><b>Part II. </b><b>Understanding the Marketplace and Consumers</b></p><p>3. Analyzing the Marketing Environment</p><p>4. Managing Marketing Information to Gain Customer Insights</p><p>5. Consumer Markets and Consumer Buyer Behavior</p><p>6. Business Markets and Business Buyer Behavior</p><p> </p><p><b>Part III. </b><b>Designing a Customer-Driven Strategy and Mix</b></p><p>7. Consumer-Driven Marketing Strategy</p><p>8. Products, Services, and Brands: Building Customer Value</p><p>9. New Product Development and Product Life-Cycle Strategies</p><p>10. Pricing: Understanding and Capturing Customer Value</p><p>11. Pricing Strategies</p><p>12. Marketing Channels: Delivering Customer Value</p><p>13. Retailing and Wholesaling</p><p>14. Communicating Customer Value: Integrated Marketing Communications Strategy</p><p>15. Advertising and Public Relations</p><p>16. Personal Selling and Sales Promotion</p><p>17. Direct and Online Marketing: Building Direct Customer Relationships</p><p> </p><p><b>Part IV. </b><b>Extending Marketing</b></p><p>18. Creating Competitive Advantage</p><p>19. The Global Marketplace</p><p>20. Sustainable Marketing: Social Responsibility and Ethics</p><p>Appendix 1 Marketing Plan</p><p>Appendix 2 Marketing by the Numbers</p><p><i>References</i></p><p><i>Glossary</i></p><p><i>Credits</i></p><p><i>Index</i></p> |
| 526 ## - STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
BA |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
Tahur Ahmed |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Armstrong, Gary. |
| 9 (RLIN) |
10225 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
WorldCat details |
| Uniform Resource Identifier |
http://www.worldcat.org/title/principles-of-marketing/oclc/846782615&referer=brief_results |
|
|---|
| Materials specified |
E-book Fulltext |
| Uniform Resource Identifier |
http://lib.ewubd.edu/ebook/7367 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Text |
| Koha issues (borrowed), all copies |
74 |