TY  - BOOK
AU  - Neelamegham,S.
TI  - Marketing in India: cases and readings 
SN  - 812590946X
U1  - 658.854 
PY  - 2000///
CY  - New Delhi
PB  - Vikas Publishing House
KW  - India
KW  - Marketing
KW  - Marketing Management
KW  - Case studies
N1  - Includes index; BA
UR  - http://www.worldcat.org/title/marketing-in-india-cases-and-readings/oclc/45759411&referer=brief_results
ER  -