International marketing / Philip R. Cateora, John L. Graham.
Material type:
TextLanguage: English Publication details: Boston ; New Delhi : Irwin/McGraw-Hill ; Tata McGraw-Hill, c1999. Edition: 10th edDescription: xxiii, 721 p. : ill. ; 29 cmISBN: 0070435588; 0256259828; 9780256259827Subject(s): Export marketing | International business enterprisesDDC classification: 658.8'48 LOC classification: HF1009.5 | .C35 1999Online resources: WorldCat details | Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Dr. S. R. Lasker Library, EWU Reserve Section | Non-fiction | 658.848 CAI 1999 (Browse shelf(Opens below)) | C-1 | Not For Loan | 9638 | ||
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.848 CAI 1999 (Browse shelf(Opens below)) | C-2 | Available | 9639 | ||
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.848 CAI 1999 (Browse shelf(Opens below)) | C-3 | Available | 9640 |
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| 658.8'48 CAI 1996 International marketing / | 658.8'48 CAI 1996 International marketing / | 658.848 CAI 1993 International marketing / | 658.848 CAI 1999 International marketing / | 658.848 CAI 2002 International marketing / | 658.848 CAI 2002 International marketing / | 658.848 EXP 1996 Export management / |
Includes bibliographical references and indexes.
TOC The scope and challenge of international marketing --
The dynamic environment of international trade --
Geography and history : the foundations of cultural understanding --
Cultural dynamics in assessing global markets --
Business customs in global marketing --
The political environment : a critical concern --
The international legal environment : playing by the rules --
Developing a global vision through marketing research --
Emerging markets --
Multinational market regions and market groups --
Global marketing management : planning and organization --
Creating products for consumers in global markets --
Marketing industrial products and services --
International distribution systems --
Exporting and logistics : special issues for the small business --
The global advertising and promotion effort --
Personal selling and sales management --
Pricing for international markets --
Negotiating with international customers, partners, and regulators --
Supplementary material. An overview ; The cultural environment of global marketing ; Assessing global market opportunities ; Developing global marketing strategies.
Summary:
"... Coverage of technology's impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field."-publisher description.
BA
Saifun Momota
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